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Effect of Application Impact: Ease of Information and Ease of Application on Decisions to Use GOPAY Electronic Money in Transactions at CBD Jakarta MSMEs

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Editorial team

Hasan Taswin Arief, S.Sos

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Effect of Application Impact: Ease of Information and Ease of Application on Decisions to Use GOPAY Electronic Money in Transactions at CBD Jakarta MSMEs

This article would like to see application impact effect, the ease of information and the ease of the GoPay application in its decision to use in transactions. Gopay is a payment instrument in the form of money, but it is virtual. This article contains the results of a study that took 100 respondents, these respondents were food buyers whose payment transactions were made using gopay electronic money. From the results of data processing from the questionnaire results, it turns out that the impact of application and ease of application has a significant effect on the public's decision to use Gopay electronic money, while the ease of information does not have a significant effect on decisions on using electronic money This conclusion can be seen from the t statistical value and p value generated from data processing using PLS software for each hypothesis.

Keywords: Applications, user decisions, electronic money.

Authors: Benedicta Evienia Prabawanti, Marsiana Luciana Sitanggang, Thia Margaretha Tarigan
Journal: http://jurnal.usahid.ac.id/index.php/kewirausaha

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